THE HERMENEUTIC CIRCLE
Whatever the problem
we’ve developed the answer.
The result is a range that takes
caring for your hair seriously –
because we know you do.
(from READY-MADES IN VOGUE: a student’s guide to capitalist poetry)
Lurking in the slogans – is a “language forcing itself through content”, and it shocks, horrifying the ready made daily routine: ‘problem’ solved (‘loosened’) not just answered.
These seem the most accessible poems in the collection.